Essential aesthetic and manufacturing standards Essential aesthetic and manufacturing standards

Essential aesthetic and manufacturing standards

Essential aesthetic and manufacturing standards

A pot, in order to become an icon of Italian style, must meet some essential criteria.

The raw material must be treated with mastery and deep knowledge of the manufacturing technique. A style icon is essential and leaves no room for the superfluous. Function is decisive for aesthetics itself.

Essential aesthetic and manufacturing standards Essential aesthetic and manufacturing standards

Shape

Shapes must be essential and refer to tradition, not to produce artistic pots, but the pots that we use every day, from our childhood, to accommodate plants, flowers and herbs in our homes and our gardens. Pots to be lived, that last over time, in harmony with nature and everyday life.

Shape Shape

Matter

The right balance of elements present in terracotta is essential to obtain, in addition to solidity, the high porosity that ensures the exchange of vital substances between the external atmosphere and roots. The walls must ensure transpiration and evaporation of excess water.

Matter

Transformation

Firing must be uniform and last as long as required to provide terracotta with the right resistance. The red heart of our pots, which can be observed by looking at a fragment of a pot in section, shows the perfect firing of all our pots.

Transformation
Essential aesthetic and manufacturing standards Essential aesthetic and manufacturing standards

Control

Accurate controls ensure compliance with our standards. We measure very frequently that the main criteria are met and are actually implemented in the manufacturing of finished products.

Control

Standards

The standard is an important value for us. It means a reference model to follow and is therefore the basis of the concept of a style icon. For this reason, the “standard pot”, instead of being little considered for its ordinariness, is for us a style icon, the symbol of our manufacturing art.

Standards
Pots

More than
just pots

Our standards are applied in every pot we make.

Discover our pots